Day 2: Marketing & Operations

*Each workshop capacity is limited and will be filled up on first come first serve basis. For optimal learning, please bring along your laptop.

*Click the agenda grid below for more info.



#MA2015 Talk Series showcases successful founders, instructors, investors, and key figures from the local and global region to share their entrepreneurship journey, lessons learned, war stories, and thoughts on the future. The Talk Series is informal, engaging, and inspiring for all participants.

11:00 AM – 12:00 PM

CTO in a Box: a crash course in the essentials of tech for a startup
Tarun Sukhani (MaxMoney)

12:00 PM – 01:00 PM

E-Commerce Fundamentals: The 4P's of Marketing Approach To Optimise Traction - What I Learnt from Working with Startups
Ken Lau (MaGIC)

03:15 PM – 04:00 PM

An Overview of E-Commerce 2.0 Business Models
David Jou (Pomelo Fashion)

04:00 PM – 04:45 PM

10 Tactics that Worked
for My Startup
Jon Yong Fook (Intellihelper)

05:00 PM – 05:45 PM

Latest App Trends in SEA & Worldwide
Junde Yu (AppAnnie)

05:45 PM – 06:30 PM

Saas Talk
Vincent Low (Akamai)


Do you have a specific challenge you need solving? The Clinic Session will give you access to an extensive network of mentors, entrepreneurs, investors, and experts with knowledge and expertise relevant to your challenge.

11:00 AM – 01:00 PM

*Focus: UX & Design

03:15 PM – 04:45 PM

Focus: Technical Scaling

05:00 PM – 06:30 PM

Focus: Social Media & Content Marketing

These schedules may subject to change

*Session has pre-requisite. Please come prepared in order to secure your slot